Behind the scenes at the Cirque du Soleil world headquarters in Montreal with the Dallas Assembly. They have 300,000 artists in their casting bank!

They went from 37 touring shows and $1B in revenue on March 12, 2020, to zero shows and $0 the next day.

Their President & CEO, Daniel Lamarre, shared key takeaways from COVID (your brand is your most valuable asset), how he reinvented the company (partnering with the Beatles and James Cameron), and the importance of knowing one's purpose (those are the happiest people, he said.)

And I got to juggle (poorly) with one of the best jugglers in the world!